HubSpot forms are great, but when it comes to building advanced form automation, interactions or quizzes, HubSpot users need to look for 3rd party.

Gluetrail brings advanced form capabilities to HubSpot users - available now on the HubSpot marketplace.

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What are the key differences between Gluetrail forms and HubSpot forms?

Gluetrail is a tool that helps HubSpot users build advanced forms with automation and interactions - whatever their HubSpot plan, no Zapier required.

Our key differentiators:

• our tight integrations. ex.: post form fill, create/update standard & custom HubSpot object records, create associations, pre-fill with HubSpot data...
• ability to create conditional logic to display content and automate actions based on form inputs.

As a HubSpot user, when should I explore using Gluetrail?

HubSpot users typically use Gluetrail when:

• their HubSpot plan doesn't allow them to build a conditional logic.
  • Ex.: display a URL or specific calendar based on country provided - it's possible natively today but on the Enterprise HubSpot plan.
• they want to build more complex custom object record creation and association.
  • Ex.: register to an event form > creates an "attendee" record + associates it with event and contact records,
  • Ex.: complex logic to hide/show questions and form steps based on previous inputs
• they want advanced functionality like:
  • computing a quizz score on the fly,
  • pre-fill their form with external sources,
  • or additional integration capabilities to the form (AI, gsheet, Airtable...)

Use case examples

Some use case examples:

• Demo requests forms in 2 steps: contact form conditionally followed by a HubSpot calendar (condition based on sales territory, or prospect fit for ex), send email follow up automatically to prospects who don’t book the meeting
• Multi step customer surveys or SaaS onboarding/offboarding forms that create/update custom objects and associations in HubSpot, display content or send follow up email based on use cases or survey sentiment (ex.: suggest booking a call if negative)